Vendeur : liu xing, Nanjing, JS, Chine
paperback. Etat : New. Paperback. Pub Date: 2009. Pages: 340 Language: Chinese Publisher: China Machine Press book content is divided into 15 chapters. the marketing research process logic thread. the basic theories and methods of marketing research tool used in 11 stages business activities. including: (1) to determine the needs of marketing research; (2) defining the problem; (3) determine the research objectives; (4) determine the research design; (5) to identify the type of information and sources; (6) to deter. N° de réf. du vendeur CB017709
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