The dragon fly effect-Quick,effective and powerful ways to use social media to drive social change (Chinese Edition) - Couverture souple

A Ke Dong

 
9787111361169: The dragon fly effect-Quick,effective and powerful ways to use social media to drive social change (Chinese Edition)

Synopsis

As the king of flight among the insects, dragon fly has strong flying abilities .It flies very fast, can hover and swerve freely. The secret of its flying abilities lie in its four unique wings, which coordinate to create unimaginably queer effect. This book is written by Jennifer Aaker and Andy Smith, translated by Diao Haipeng, Zhao Li and Liu Xia. In this book, the four core factors that social media uses to drive social change are likened to the four wings of the dragonfly vividly. They are attention, win attention, attract people to take part in and take action. Thus the theory of the dragonfly effect.

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