Enterprise Strategic Management: Methods. Case and Practice of Economic Management class universities second five application-oriented planning materials Business Management Series(Chinese Edition) - Couverture souple

肖智润 主编

 
9787111468554: Enterprise Strategic Management: Methods. Case and Practice of Economic Management class universities second five application-oriented planning materials Business Management Series(Chinese Edition)
Couverture souple
ISBN 10 : 7111468554 ISBN 13 : 9787111468554
Editeur : 机械工业出版社, 2014

Synopsis

2014-07-01 285 Machinery Industry Press Enterprise Strategic Methods. Case and Practice describes the theory and knowledge of strategic management. including strategy and strategic management. vision. mission and strategic objectives . the external environment analysis. internal condition analysis. corporate level strategy. business level strategy. international strategy. strategy and resource allocation. strategy and corporate governance. strategy and organizational structure. diversification strategy. strategic control and evaluation. Each chapter begins with learning goals and pilot case for guidance. at the end of each chapter there are Review questions and practical projects content. each chapter also interspersed with the text Strategic column. as well as of each 'Case the end of the discussion. so theoretical an...

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Éditeur
机械工业出版社
Date d'édition
2014
Langue
chinois
ISBN 10 
7111468554
ISBN 13 
9787111468554
Reliure
Paperback
Nombre de pages
200
Coordonnées du fabricant
non disponible
Personne responsable
non disponible