Vendeur : liu xing, Nanjing, JS, Chine
paperback. Etat : New. Language:Chinese.Pub Date: 2014-11-01 Pages: 308 Publisher: China Renmin University Press book marketing through a variety of complex phenomena to clarify the nature of social media marketing in order to build a theoretical system of Social Media Marketing: Article Part I introduces the basic theory of social media marketing. including social media concepts. features. content of corporate social media strategy plan. characteristics of social behavior of consumers and digital communities. Part. N° de réf. du vendeur CQ076526
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