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Consumer behavior analysis and practice (12th five-year vocational education planning textbook state By the examination and approval of the national vocational education textbooks authorized committee)(Chinese Edition)
ISBN 10 : 7300224253
ISBN 13 : 9787300224251
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paperback
Vendeur : liu xing, Nanjing, JS, Chine
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paperback. Etat : New. Language:Chinese.Paperback. Pub Date: 2016-05-01 Pages: 188 Publisher: renmin university of China publishing house Book is basically followed the consumer purchase decision process and its internal and external factors affecting the main line. which mainly includes: the concept and characteristics of consumer behavior. the significance of the study of consumer behavior. type and process of consumer purchase decision. consumer perception. learning and attitude. N° de réf. du vendeur DO052945
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EUR 51,46
Expédition à EUR 15,53
Expédition depuis Chine vers Etats-Unis
Expédition depuis Chine vers Etats-Unis
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