"十三五"普通高等教育应用型规划教材�市场营销:消费者行为分析与实务 - Couverture souple

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ISBN 10 : 7300228232 ISBN 13 : 9787300228235

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Langue: chinois
ISBN 10: 7300228232
ISBN 13: 9787300228235
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Consumer Behavior Analysis and Practice ( Thirteen Five general higher education planning materials Applied Marketing)(Chinese Edition)

ZHANG ZHONG KE ZHU

Edit� par China Renmin University Press, 2016

ISBN 10 : 7300228232 ISBN 13 : 9787300228235

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Vendeur : liu xing, Nanjing, JS, Chine

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paperback. Etat : New. Language:Chinese.Paperback. Pub Date: 2016-04-01 Pages: 240 Publisher: Theory and Methods of China Renmin University Press book on the integrated use of management. psychology. behavioral science and marketing. and other related disciplines. to fully absorb and learn from domestic and foreign consumption * behavior learn new marketing practices and research results. combined with the new features of consumer behavior under Internet and mobile Internet. elaborated the basic theory of consumer . N� de r�f. du vendeur DM009579

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