Vendeur : liu xing, Nanjing, JS, Chine
paperback. Etat : New. Paperback.Pub Date:2022-08 Pages:296 Language:Chinese Publisher:China Renmin University Press This book explains marketing theory based on local marketing channel practice and constructs a systematic marketing channel knowledge system. Starting from the introduction of the concept of marketing channel. clarifying the correct marketing channel concept. and comprehensively analyzing the marketing channel strategy and management of enterprises. The 4th edition has been substantially updated. exp. N° de réf. du vendeur DQ046373
Quantité disponible : 3 disponible(s)