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Consumer Behavior Analysis and Practice (Fifth Edition) (Newly Compiled 21st Century Higher Vocational Education Excellent Textbooks · Marketing Series)(Chinese Edition)
Edité par
China Renmin University Press, 2023
ISBN 10 : 7300313213
ISBN 13 : 9787300313214
Neuf
paperback
Vendeur : liu xing, Nanjing, JS, Chine
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : New. Paperback. Pub Date: 2023-01 Pages: 251 Language: Chinese Publisher: China Renmin University Press The compilation of this textbook is basically based on the main line of the consumer purchase decision-making process and its internal and external influencing factors. The main contents include consumer purchase decisions. consumer psychological activities. consumer needs and motivations. consumer personality. self-concept and lifestyle. social environment and consumer behavior. products. price. N° de réf. du vendeur DQ046369
Acheter neuf
EUR 75,31
Expédition à EUR 15,81
Expédition depuis Chine vers Etats-Unis
Expédition depuis Chine vers Etats-Unis
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