Marketing Research (Fourth Edition) - Couverture souple

9787302244912: Marketing Research (Fourth Edition)

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ISBN 10 : 730224491X ISBN 13 : 9787302244912

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Langue: anglais
ISBN 10: 730224491X
ISBN 13: 9787302244912
Reliure: Broch�
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Marketing Research (Fourth Edition)(Chinese Edition)

WEI LIAN G. QI KE MANG DE (William G.Zikmund)

Edit� par Tsinghua University Press; 1st edition (January 1.

ISBN 10 : 730224491X ISBN 13 : 9787302244912

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Vendeur : liu xing, Nanjing, JS, Chine

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paperback. Etat : New. Paperback. Pages Number: 490 Language: English. Publisher: Tsinghua University Press; 1 edition (January 1. 2011). Essentials of Marketing Research (4th edition) The organizational structure follows the logic of the marketing research process. Author from the start of the scope of marketing research. providing problem determination and a summary of the entire marketing research process; followed by global information systems and Internet discussions. including data collection. many of the lat. N� de r�f. du vendeur F83346

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