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Business Administration excellent textbook Renditions Management Strategic Management: Theory and Case (2)(Chinese Edition)
Edité par
Tsinghua University Press, 2012
ISBN 10 : 7302303819
ISBN 13 : 9787302303817
Neuf
paperback
Vendeur : liu xing, Nanjing, JS, Chine
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date: November 2012 Pages: 574 Language: Chinese in Publisher: Tsinghua University Press company experience gained from operating practice and after a series of academic research and revelation tell us: the strategic management process (ie excellent textbook Renditions of Business Administration and Management Strategic Management: Theory and Case (2) core content) profoundly affected the company's operating condition. In short. know how to effectively use the strategic leadership of the management strategy with the employees of the company. was more likely to succeed. In contrast. if the company does not know how the leadership and staff of the strategic management strategy. the company can only rely on luck operations. its operating conditions often gradually landslide until the bankruptcy. The excellent textbook Renditions of Business Administration and Management Strategic Management: Theory and Case (2) the purpose republication aims to give readers concise about how strategic operating company. and provide a wealth of case . In view of this. we succinctly scheduled for 10 chapters to recount some of the important concepts. Excellent textbook Renditions of Business Administration and Management Strategic Management: Theory and Case (2) easy to understand. the learner is very convenient to use. Readers from the book series features we listed below can be seen. The excellent textbook Renditions of Business Administration and Management Strategic Management: Theory and Case (2)'s writing style and vivid. not only be able to stimulate the reader's interest and focus on practicality. Each chapter provides a number of cases. to showcase those familiar to the reader how to use strategic management concepts and tools. These cases the strategic management process vivid and prominent display of the world real company today is how to use the Strategic Enterprise Management tools. This is where most of the cases are book is the second edition of the new inclusion. and the remaining cases have been substantially updated and corrected. Each chapter begins with learning objectives as the Programme. Learning objectives listed in the opening section of each chapter. these objectives pointed out after the completion of this chapter. the readers should grasp what knowledge elements. Each chapter name strategic focus the essay begins. Strategic focus is the real case. specifically about a company is how to use this chapter to explain the strategic management strategy points. Through the use of a real case about the practicality of this course. we will be many points in the strategic management process flexibility that was presented to the reader. Edition strategic focus cases are newly included. Contents: Chapter 1 of a vision management strategy What is the important terms of the strategic leader of the strategic management of industrial organization model enterprise resource-based view mode stakeholder book structure Chapter Summary Discussion questions References Chapter 2 leadership strategy to establish a vision and mission training the management team and succession management resources in combination to create an entrepreneurial culture to enhance integrity and ethical behavior. effective control of important terms of Chapter Summary discussion title references two environmental analysis of Chapter 3 of the external environment analysis of the overall environmental analysis industry environment analysis competitor analysis complementary important terms of the products and Enterprise Competition Chapter Summary discussion of important terms to discuss the question of the value chain assessment form References 3 References Chapter 4 of the the title business intelligence website internal internal analysis of the competitive advantage of the resources. capabilities and core competitiveness of the value chain outsourcing. N° de réf. du vendeur NE042843
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