Language:Chinese.paperback.Pub Date:2022-04.publisher:Tsinghua University Press.description:Paperback. Pub Date: 2022-04 Publisher: Tsinghua University Press This book is a digital marketing textbook co-authored by Dave Chaffee. CEO of Smart Insights. a British online publisher and analytics company. and Fiona Ellis-Chadwick. an academic co
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paperback. Etat : New. Language:Chinese.Paperback. Pub Date: 2022-04 Publisher: Tsinghua University Press This book is a digital marketing textbook co-authored by Dave Chaffee. CEO of Smart Insights. a British online publisher and analytics company. and Fiona Ellis-Chadwick. an academic consultant to the BBC. It contains both relevant theoretical knowledge and a large number of practical cases. The author starts with how digital technology has changed marketing activities. analyzes the online market from both the m. N° de réf. du vendeur DR003121
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