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Language:Chinese.paperback.Pub Date:2023-06.publisher:Zhejiang University Press.description:Paperback. Pub Date: 2023-06 Pages: 280 Publisher: Zhejiang University Press This book is the result of the National Social Science Fund General Project Research on Consumer Multi-reference Point Selection and Its Influence Based on Big Data (Project
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Research on Consumer Choice Behavior Based on Reference Dependence(Chinese Edition)
Edité par
Zhejiang University Press, 2023
ISBN 10 : 7308237605
ISBN 13 : 9787308237604
Neuf
paperback
Vendeur : liu xing, Nanjing, JS, Chine
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paperback. Etat : New. Language:Chinese.Paperback. Pub Date: 2023-06 Pages: 280 Publisher: Zhejiang University Press This book is the result of the National Social Science Fund General Project Research on Consumer Multi-reference Point Selection and Its Influence Based on Big Data (Project No.: 16BGL087). The main contents of this book are as follows: Establish a mixed expert model to evaluate the impact of reference point effect on consumer decision-making and evaluate whether there are differences in consumer ref. N° de réf. du vendeur DS041360
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