Articles liés à 高职财经类系列...
Synopsis
拓展学生的知识面，采用模块化结构，便于教师的教学和学生对学习效果的评估。本教程对与电子商务密切相关的RFID技术、移动电子商务、GPS技术、数据挖掘技术等新技术做了较为详细的介绍，目的是引导学生关注最新的科技发展，拓展知识面和视野。每章内容分解为学习目标、关键概念、案例分析、基本训练等模块便于学生自学和对学习效果的检查。全书制作了配套电子教案（PPT格式），可向教师免费提供以方便教学。配套电子教案可由中国科学技术大学出版社网站（http：//press.ustc.edu.cn）中免费下载，解压后使用。《新编电子商务教程》可作为高职院校电子商务专业、信息管理专业、工商管理和营销类专业学生的教材，也可以作为国家电子商务师（助理电子商务师级）职业资格鉴定培训与考试培训教材，对企、事业单位从事电子商务应用的管理人员、技术人员同样具有参考价值。前言第一章电子商务基础知识第一节电子商务的基本概念一、电子商务的概念二、电子商务的功能三、电子商务的内容四、电子商务的特点五、电子商务的发展阶段第二节电子商务的运行模式一、电子商务的环境与基本框架二、电子商务的运行模式第三节电子商务的标准概述一、电子商务标准和法规二、电子数据交换第四节企业信息化内容与实践一、企业信息化的主要内容二、企业信息化与电子商务的关系三、企业信息化建设的原则和策略第五节电子商务新技术一、移动电子商务技术二、商品标识与物流管理新技术三、数据挖掘技术本章小结关键概念基本练习操作练习案例分析第二章电子商务技术基础第一节网络与通信技术基础一、网络技术基础二、数据通信技术基础第二节Internet基础一、Internet产生与发展二、Internet的特点三、Internet的标准和协议四、Internet的地址和域名第三节Internet主要服务功能一、信息浏览（www）二、电子邮件（E—mail）三、文件传输（FTP）四、搜索服务五、其他功能介绍第四节网络规划和接人技术一、网络规划的主要内容二、网络接入技术和选型三、网络．接入步骤本章小结关键概念基本练习操作练习案例分析第三章电子商务网站的开发与管理第一节网站开发的主要内容和流程一、电子商务网站的特点和要求二、网站开发的主要内容三、商务网站开发流程第二节服务器的安装和配置一、服务器的硬件和软件选型二、Web的安装和配置三、网络管理技术和工具第三节数据库技术基础一、数据管理基础二、Web数据库环境与设计三、数据库的访问技术第四章网络营销第五章电子交易第六章电子商务与物流管理第七章电子商务安全第八章电子商务法律法规附录参考文献
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New e-commerce tutorial [Paperback](Chinese Edition)
ISBN 10 : 7312019439
ISBN 13 : 9787312019432
Neuf
paperback
Vendeur : liu xing, Nanjing, JS, Chine
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback Pages Number: 374 Language: Simplified Chinese Publisher: China University of Science and Technology Publishing House; 1st edition (August 1. 2006). New e-commerce tutorial can be used as vocational colleges Electronic Commerce. Information professional management. business administration and marketing class students. teaching materials. can also serve as a national e-commerce division (Assistant e-commerce division level) vocational qualification training and exam training materials. enterprises and institutions engaged in e-commerce applications. management. technology The same reference value. Expand students 'knowledge. the modular structure to facilitate the teachers' teaching and student learning outcomes assessment. This tutorial closely related to RFID technology. mobile e-commerce. GPS technology. data mining technology and e-commerce. new technology in a more detailed introduction. the purpose is to guide students to focus on the latest technological advances. and to expand the knowledge and vision. Each chapter is broken down into learning objectives. key concepts. case studies. basic training modules to facilitate self-learning and learning checks. The book produced a supporting e-lesson plans (PPT format). can be provided free of charge to teachers to facilitate teaching. Supporting e-lesson plans can be a free download. unzip the China University of Science and Technology Publishing House (http:press.ustc.edu.cn). The basic concepts of Contents: Preface Chapter I of e-commerce Basics Section of e-commerce. the concept of two e-commerce. e-commerce functionality. e-commerce. four. five characteristics of e-commerce. e-commerce development stage section of e-commerce operation mode. the environment and the basic framework of the e-commerce. e-commerce mode of operation of section III of e-commerce standard outlines an e-commerce standards and regulations. electronic data interchange content and practice of the fourth quarter of enterprise information the new technology of the construction of enterprise information. enterprise information and e-commerce. enterprise information technology principles and strategies of section V of e-commerce. mobile e-commerce technology. product identification and logistics management of new technologies Third. the data mining technology Summary the key concepts of basic exercises operating practice case analysis of the first section of the e-commerce technology basis. Chapter II. network and communications technology the basis of an infrastructure technology. data communication technology infrastructure section II. Internet infrastructure. Internet generated and characteristics of the development of two. the Internet. the Internet standards and protocols. the Internet addresses and domain names section III Internet service functions. information visit (www). e-mail (E-mail). file transfer (FTP) four. five search services. other features introduced the fourth quarter of network planning and access technology. network planning. network access technology and selection of 3. the network. Access steps in this chapter summary the key concepts of the basic exercises operating practice case studies the content and process of site development of the third chapter of the e-commerce website development and management of Section I. the characteristics of e-commerce website and requirements. website development. Section II of the Business website development process server to install and configure a server's hardware and software selection. two Web-installation and configuration of network management technology and tools in section III database technology basis a data management infrastructure. web database environment and design database access technology . Chapter VIII of Chapter 7 of the fourth chapter of the Network Marketing Chapter 6 of the electronic trading of e-commerce an. N° de réf. du vendeur LW1502
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