The 1% Windfall: How Successful Companies Use Price to Profit and Grow (Chinese Edition) - Couverture souple

La Fei .mu Han Mo De

Couverture souple

ISBN 10 : 7508625838 ISBN 13 : 9787508625836

Editeur : CITIC press, 2011

Synopsis

This book reveals what kind of huge reward will be produced through adjusting the price in daily business operations. A research report based on the survey of 200 enterprises indicates that if an enterprise increases the product price by 1%, the average operation profit will increase with it by 11%. The number vividly presents the great power of prizing. With the help of the 1% price increase, some enterprises achieve higher percentage of profit promotion: Sears, 155%; McKesson, 100Tyson, 81Land OLakes, 58Whirlpool, 34. Thankfully, optimal design doesnt mean to increase the price simply, of which the key is to provide consumers with a series of price selection. This is a win-win strategy: bringing profit to enterprise and giving consumers sufficient choices.

Détails de l'édition

• Éditeur: CITIC press
• Date d'édition: 2011
• Langue: chinois
• ISBN 10: 7508625838
• ISBN 13: 9787508625836
• Reliure: Taschenbuch
• Nombre de pages: 214
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible