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Research on the Impact of Social Capital on Consumer Knowledge Sharing in Online Brand Communities(Chinese Edition)
Edité par
China Economic Publishing House, 2020
ISBN 10 : 7513662037
ISBN 13 : 9787513662031
Neuf
paperback
Vendeur : liu xing, Nanjing, JS, Chine
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : New. Language:Chinese.Paperback. Pub Date: 2020-05-01 Publisher: For China Economic Publishing House to establish an interactive relationship between consumers and brands. it is necessary for companies to cultivate and operate their own online brand communities.?However. most companies are not aware of the use of online brand communities to build their endogenous competitive advantages. so they fail to establish a continuous brand relationship. resulting in a lot of community content that is worth. N° de réf. du vendeur NV013599
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EUR 95,14
Expédition à EUR 15,80
Expédition depuis Chine vers Etats-Unis
Expédition depuis Chine vers Etats-Unis
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