Articles liés à Of Sports Goods Brand Competitiveness(Chinese Edition)
Synopsis
Paperback. Pub Date: 2016-05-01 Pages: 263 Language: Chinese Publisher: Economic Science Press. China's sports goods brand Competitiveness systematic exposition of the concept of competitive sports brand. content. features. and components mechanism of evaluation system to enhance countermeasures. Construction of the sports brand competitiveness theoretical system; a comprehensive analysis of the relationship between the brand and trademark. based on the proposed conversion of the brand is a trademark of the city form the view; based on Philip Kotler brand reference on contract theory. as well as administrative trademark registration inspired. put forward the theory of the registered consumer brand; particularly worth mentioning is that the author benchmarking method first used in sporting goods brands competitiveness comparison and evaluation system. received a more satisfac...
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Of Sports Goods Brand Competitiveness(Chinese Edition)
Vendeur : liu xing, Nanjing, JS, Chine
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paperback. Etat : New. Paperback. Pub Date: 2016-05-01 Pages: 263 Language: Chinese Publisher: Economic Science Press. China's sports goods brand Competitiveness systematic exposition of the concept of competitive sports brand. content. features. and components mechanism of evaluation system to enhance countermeasures. Construction of the sports brand competitiveness theoretical system; a comprehensive analysis of the relationship between the brand and trademark. based on the proposed conversion of the brand is a t. N° de réf. du vendeur DM009581
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