营销管理思想史陈传明、黄速建、苏勇、宋志平、徐少春、施炜联袂推荐 - Couverture rigide

9787516427828: 营销管理思想史陈传明、黄速建、苏勇、宋志平、徐少春、施炜联袂推荐

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ISBN 10 : 7516427829 ISBN 13 : 9787516427828

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Langue: chinois
ISBN 10: 7516427829
ISBN 13: 9787516427828
Reliure: Reli�
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History of Marketing Management Thought Recommended by Zhu Hongren. Chen Chuanming. Huang Sujian. Su Yong. Song Zhiping. Xu Shaochun and Shi Wei(Chinese Edition)

CHEN FEI LONG . WANG XIN GANG . ZHEN YING PENG

Edit� par Enterprise Management Publishing House, 2023

ISBN 10 : 7516427829 ISBN 13 : 9787516427828

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Vendeur : liu xing, Nanjing, JS, Chine

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Hardcover. Etat : New. Language:Chinese.HardCover.Pub Date:2023-02 Pages:352 Publisher:Enterprise Management Press This book takes marketing management thought as the research object. takes marketing management related theories as the theoretical basis. applies the method of combing academic history. overlooks the overall history of marketing management thought. and deeply discusses the historical background. logical relationship. growth and development of thought. and the knowledge basis for the formation of thoug. N� de r�f. du vendeur DQ046288

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营销管理思想史 陈传明 、黄速建、苏勇、宋志平、徐少春、施炜 联袂推荐 - Couverture rigide

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History of Marketing Management Thought Recommended by Zhu Hongren. Chen Chuanming. Huang Sujian. Su Yong. Song Zhiping. Xu Shaochun and Shi Wei(Chinese Edition)

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营销管理思想史陈传明、黄速建、苏勇、宋志平、徐少春、施炜联袂推荐 - Couverture rigide