Articles liés à Small and Exquisite (Chinese Edition)
Synopsis
This book proposes a seemingly simple yet highly disruptive idea: prioritize profit, not market share. Simply by shifting mindset--from pursuing scale to pursuing revenue quality--companies can potentially unlock additional profit potential equivalent to 1%-3% of annual revenue. Instead of being forced to lower prices to maintain market share, every pricing strategy, every order, and every promotion should return to the same question: Does it truly increase profit? Based on extensive corporate experience, the author distills a practical profit growth path: reconstruct customer assumptions to identify true willingness to pay; use internal data to identify profit contribution differences; optimize product and customer structure; seize the right time to raise prices; and reshape incentive mechanisms to ensure organizational behavior truly revolves around profit.
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Small and efficient. prioritizing profits over scale and market share.(Chinese Edition)
Vendeur : liu xing, Nanjing, JS, Chine
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : New. Language:Chinese.Paperback. Pub Date: 2026-04 Pages: 310 Publisher: CITIC Press When growth slows. competition intensifies. and products become more similar. how can companies truly make money? More and more companies are finding that while sales are increasing. profits are being diluted; as scale and market share expand. cash flow becomes tighter. *Small but Excellent* directly addresses this operational paradox. proposing a long-overlooked yet crucial principleprofit is not the result of op. N° de réf. du vendeur DU038971
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