Advertising Theory and Practice (3rd Edition Micro-Course Edition New Century General Higher Education Marketing Course Planning Textbook)(Chinese Edition) - Couverture souple

GUO GUO QING , GUO LONG JIAN , DAI YONG BIAN

9787568538244: Advertising Theory and Practice (3rd Edition Micro-Course Edition New Century General Higher Education Marketing Course Planning Textbook)(Chinese Edition)

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ISBN 10 : 7568538249 ISBN 13 : 9787568538244

Editeur : Dalian University of Technology Press, 2022

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Language:Chinese.paperback.Pub Date:2022-08.publisher:Dalian University of Technology Press.description:Paperback.Pub Date:2022-08 Pages:269 Language:Chinese Publisher:Dalian University of Technology Press This textbook systematically introduces the theoretical and practical issues of modern advertising from the perspective of marketing. considering th

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Dalian University of Technology Press
Date d'�dition: 2022
Langue: chinois
ISBN 10: 7568538249
ISBN 13: 9787568538244
Reliure: Paperback
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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Advertising Theory and Practice (3rd Edition Micro-Course Edition New Century General Higher Education Marketing Course Planning Textbook)(Chinese Edition)

GUO GUO QING . GUO LONG JIAN . DAI YONG BIAN

Edit� par Dalian University of Technology Press, 2022

ISBN 10 : 7568538249 ISBN 13 : 9787568538244

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paperback. Etat : New. Paperback.Pub Date:2022-08 Pages:269 Language:Chinese Publisher:Dalian University of Technology Press This textbook systematically introduces the theoretical and practical issues of modern advertising from the perspective of marketing. considering the role. status and function of advertising in marketing. This textbook mainly highlights the following aspects: Marketing perspective. There are usually three research perspectives for advertising: communication perspective. design perspective and. N� de r�f. du vendeur DQ046479

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Advertising Theory and Practice (3rd Edition Micro-Course Edition New Century General Higher Education Marketing Course Planning Textbook)(Chinese Edition) - Couverture souple

GUO GUO QING , GUO LONG JIAN , DAI YONG BIAN

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Advertising Theory and Practice (3rd Edition Micro-Course Edition New Century General Higher Education Marketing Course Planning Textbook)(Chinese Edition)

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