Vendeur : liu xing, Nanjing, JS, Chine
paperback. Etat : New. Language:Chinese.Paperback. Pub Date: 2024-05 Pages: 216 Publisher: Xi'an Jiaotong University Press This book is divided into ten projects. which comprehensively introduce the relevant contents of brand management. including brand cognition. brand strategy. brand positioning. brand design. brand image. brand communication. brand extension and expansion. brand internationalization. brand crisis management. brand assets. etc. Each project is divided into several parts. each of which has teachin. N° de réf. du vendeur DS073073
Quantité disponible : 1 disponible(s)