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.publisher:China's development.description:Paperback. Pub Date :2002-05-01 Pages: 317 Publisher: China's development of basic information Title: technological innovation diffusion and new product marketing original price: 20 yuan of: Sheng sub Press: China Development Publication Date :2002-5
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Diffusion of technological innovation and new product marketing Sheng Asian 9787800875595L105(Chinese Edition)
Vendeur : liu xing, Nanjing, JS, Chine
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paperback. Etat : New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2002-05-01 Pages: 317 Publisher: China's development of basic information Title: technological innovation diffusion and new product marketing original price: 20 yuan of: Sheng sub Press: China Development Publication Date :2002-5-1 0:00:00 ISBN: 9787800875595 words: Pages: 317 Edition: 1st Edition Binding: Paperback: Weight: 295 g Editor's Choice technological innovation diffusion and new product marketing. (2002) Development Library Series a. Development Library is a reform-oriented lines. for the purpose to develop a large library of high-grade academic writings. Set library by the honorary director of the Development Research Center of the State Council. the famous economist Mahon any editor. mainly by senior researchers. young and middle-aged Dr. Editorial Board with the translator. Domestic first-class experts and scholars. Library was closely linked to the domestic development theme. keeping up with world trends. to provide a high level of economic. technical. social development. many theories. advice. information. units of government. business. research and development services. Since 1994. the library each year publishes a series. to the domestic and international open call for works. Summary technological innovation diffusion and new product marketing (2002) from the following aspects. The Bath model and its extended (collectively referred to as the the Bass model family) an overview of the research and development direction of technological innovation diffusion theory and technological innovation diffusion model based on a comprehensive study of the system. pointed out that the bar Adams model of flexible family trends and the validity of the model in the forecast of China's color TV. communications. and computers and other new products. Directory Introduction - technological innovation diffusion theory 0.1 Introduction 0.2 concept of technological innovation diffusion to recognize 0.3 technology innovation diffusion type 0.4 technology innovation diffusion process and its impact factors 0.5 technology innovation diffusion mode 0 Communication Theory 1.2 learning technology innovation diffusion .6 technology innovation diffusion of innovation diffusion model 0.7 technology spillovers 0.8 book study system Technical innovation diffusion basic theory 1.1 technology innovation diffusion Chapter 3 Overview 2.2 Bath diffusion model family of systems analysis. game theory Chapter 2 of the alternative of 1.3 technology innovation diffusion theory 1.4 technology innovation diffusion of technological innovation diffusion model studies 2.1 technological innovation diffusion model of technological innovation proliferation of empirical research 3.1 factors affecting our farmers new technology uses 3.2 under the background of economic globalization and enterprise technology innovation international diffusion problem of proliferation of television. communications and computer products 3.3 3.4 4.1 innovative products of the Information Industry. the law of development and innovation diffusion model of Chapter 4 of consumers using the decision adopted by the behavior and decision-making criteria outlined satisfied with the decision-making model 4.3 4.2 innovative products using innovative products using the most optimal decision-making model Chapter 5 Innovation Diffusion vendors. new products. marketing innovation organizations in the Research 5.2 5.3 process model of firm innovation factors analysis of six chapters and new product marketing. pricing strategy 6.1 5.1 Organizational Innovation general price strategy 6.2 of Chapter 7 of the optimal pricing strategies for new products - the use of the diffusion model new product marketing new products. marketing. advertising strategies of advertising. promotion and channel strategy 7.1 7.2 test marketing of the new product strategy. 3 new product samples strateg. N° de réf. du vendeur FO026460
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