Nudging Towards Health - Couverture souple

Kovács, Radek; Ochrana, František

Couverture souple

ISBN 10 : 8024655039 ISBN 13 : 9788024655031

Editeur : Karolinum,Nakladatelstvi Univerzity Karlovy,Czech Republic, 2024

Synopsis

An analysis of "nudging" as a tool for influencing human health behavior.

Behavioral economics sees "nudges" as ways to encourage people to re-evaluate their priorities in such a way that they voluntarily change their behavior, leading to personal and social benefits. This book examines nudging as a tool for influencing human behavior in health policy. The authors investigate the contemporary scientific discourse on nudging and enrich it with an ontological, epistemological, and praxeological analysis of human behavior. Based on analyses of the literature and a systemic review, the book defines nudging tools within the paradigm of prospect theory. In addition to the theoretical contribution, Nudging also examines and offers suggestions on the practice of health policy regarding obesity, malnutrition, and especially type 2 diabetes mellitus.

A propos du livre

À propos des auteurs

Radek Kovács is a doctoral candidate in public and social policy at Charles University.

Frantisek Ochrana is professor of social sciences at Charles University, where he researches within the Center for Social and Economic Strategies.

Détails de l'édition

• Éditeur: Karolinum,Nakladatelstvi Univerzity Karlovy,Czech Republic
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 8024655039
• ISBN 13: 9788024655031
• Reliure: Broché
• Nombre de pages: 215
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible