Basics of Marketing For MBA semester 1, Course code 105 Compulsory Generic Core for all MBA students - Couverture souple

Pandey, Dr Sanjeevani; Sinha, Dr Pradip Kumar

 
9788119170029: Basics of Marketing For MBA semester 1, Course code 105 Compulsory Generic Core for all MBA students
Couverture souple
ISBN 10 : 8119170024 ISBN 13 : 9788119170029
Editeur : Gurucool Publishing, 2023

Synopsis

Marketing is the science of meeting the needs of a customer by providing valuable products to customers by utilizing the expertise of the organization, at same time, to achieve organizational goals. According to The American Marketing Association: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

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Éditeur
Gurucool Publishing
Date d'édition
2023
Langue
anglais
ISBN 10 
8119170024
ISBN 13 
9788119170029
Reliure
Broché
Nombre de pages
212
Coordonnées du fabricant
non disponible
Personne responsable
non disponible