Vendeur : Vedams eBooks (P) Ltd, New Delhi, Inde
pbk. Contents Section I What is Communication 1 The Nature and Process of Communication 2 Types of Communication Section II What Makes Communication Effective 3 Characteristics of Communication 4 Resolving Barriers to Communication 5 Listening Skills 6 Intercultural Communication Section III Corporate Communication and Communicating through Technology 7 Formal and Informal Networks of Communication 8 E-communication 9 Presentation Skills Section IV Self-development and Communication 10 Nature of Attitude and its Influence on Communication 11 SWOT Analysis Process and its Basic Components Section V Applying for a Job 12 Writing Job Application Letters and Resumes13 Job Interviews References Business Communication Basic Concepts and Skills deals with the basic concepts and practices of communication and their applications in the business world today The present-day global market demands employment-ready graduates with good communication skills The book will help prepare students to meet this important requirement for jobs in the corporate world by equipping them with the necessary knowledge and technical know-howThe book uses a learner-centred approach to encourage and promote autonomous learning It has exercises at the end of every chapter that reinforce the most important points taken up in it and also simple classroom activities to help initiate active learning based on real-life situations The exercises have been designed to cater to the needs of mixed-ability classrooms Written in a simple and clear style the book focuses on the key aspects of communication in general and business communication in particular using examples from everyday life photographs and graphics to aid comprehension It includes detailed discussions on different models and types of communication intercultural communication the relation between self-development and communication the SWOT analysis presentation skills job application letters and resumes and interview skills The useful range of topics it covers makes Business Communication Basic Concepts and Skills a comprehensive textbook for students of business communication 268 pp. N° de réf. du vendeur 95207
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