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What Makes Business Rock : Building The World s Largest Global Networks
Edité par
Wiley India, 2011
ISBN 10 : 8126533625
ISBN 13 : 9788126533626
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Vendeur : Vedams eBooks (P) Ltd, New Delhi, Inde
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International Edition. Contents Foreword Preface 1 Born in the USA 2 Two Survivor 3 Money for Nothing 4 Mo Money Mo Problems 5 Chapter Five Get the Party Started 6 Chapter Six We Will Rock YouWe Are the Champions 7 Chapter Seven How to Save a Life 8 Chapter Eight Where Do We Go from Here 9 Chapter Nine The Beginning Is the End Is the Beginning Acknowledgments IndexWhat Makes Business Rock is a business book masquerading as the memoir of one of the most important people in the music industry In a business environment increasingly dependent on global trade it will serve as a necessary primer on how to build and manage a business when the partners on whom you depend not only dont even speak your language many of them have never even run a business Roedys business strategies have helped make MTV the most successful and best known media brand in the world But what makes this an important business book is that MTV International has done it by following a very different strategy than any other multinational corporation And it has worked because Bill Roedy learned that successfully building the worlds largest entertainment network in an environment of continually evolving and developing communications platforms while dealing with the cultural demands of countries as diverse as Aruba and Zambia China and Ireland requires adhering strictly to one basic rule There are no rules Roedy will take readers with him as he builds his network and meets almost daily crisis around the world from the tops of Mexican mountains to the tearing down of the Berlin Wall from Snake Alley in Taiwan to a meal of Ox penis in China 320 pp. N° de réf. du vendeur 99927
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