Catching Lightning in a Bottle: How Merrill Lynch Revolutionized the Financial World - Couverture souple
Synopsis
Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/FedEx express.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
The fascinating story behind the company that revolutionized the financial world
Catching Lightning in a Bottle traces the complete history of Merrill Lynch and the company′s substantial impact on the world of finance, from the birth of the once–mighty company to its inauspicious end. Throughout its ninety–four year history, Merrill Lynch revolutionized finance by bringing Wall Street to Main Street, operating under a series of guidelines known as the Principles. These values allowed the company to gain the trust of small investors by putting the clients′ interests first, driving a business trajectory that expanded capital markets and fueled the growth of the American post–war economy. Written by the son of Merrill Lynch co–founder Winthrop H. Smith, this book describes the creation and evolution of the company from Charlie Merrill′s one–man shop in 1914 to its acquisition by Bank of America in 2008.
Author Winthrop H. Smith Jr. spent twenty–eight years at the company his father co–founded, bringing a unique perspective to bear in telling the story of the company that democratized the stock market and eventually fell from its lofty perch.
- Learn why the industry initially scoffed at Charles Merrill′s "radical" investment ideas
- Discover the origin of the Principles, and how they drove operations for nearly a century
- Find out why the author left a successful Wall Street career, and why it was such a smart move
- Examine the culture and values that built Merrill Lynch into one of the world′s most successful and respected companies
Revolutionary vision is rare, and enduring success is even more so. When a single organization demonstrates both of those characteristics, it is felt throughout the world. Discover the fascinating story behind Merrill Lynch and the men who built it from an insider′s perspective in Catching Lightning in a Bottle.
Quatrième de couverture
ADVANCE PRAISE FOR CATCHING LIGHTNING IN A BOTTLE
Win Smith, son of a founder of Merrill Lynch, has written an accurate story of the rise and fall of America s preeminent brokerage firm. No novel could be as captivating, no characters as rich and fascinating as those who fill the pages of this remarkable book. Merrill, one of the few financial institutions with a soul, thrived and flourished because of strong and principled management. The firm s demise, according to Smith (who holds back nothing), resulted from flawed management. A great study of the dark side of economic Darwinism.
ARTHUR LEVITT, Former Chairman, U.S. Securities and Exchange Commission
Catching Lightning in a Bottle is a timely history combined with intrigue and passion. It provides an accurate view of how our firm, Merrill Lynch, grew to prominence through a total commitment to clients and how losing sight of these principles led to the wounding of one of the world???s greatest global franchises. This is a must–read for every executive in order to avoid these mistakes in the future. Now that our time–honored, principled approach to serving our customers has been restored, we are all thrilled to be part of BOA/MER.
DANIEL P. TULLY, Chairman Emeritus, Merrill Lynch & Co., Inc.
This is a powerful and important story of what made a great institution and what brought it down, including some untold intrigue about the final years of Merrill Lynch. It is written by a man who knew it well and stood by his Principles.
JOSH WESTON, Honorary Chairman, Automatic Data Processing, Inc.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
