Grand Brand Rajini: Brand Management the Rajinikanth Way - Couverture souple

Balasubramanian, P. C.

 
9788129120595: Grand Brand Rajini: Brand Management the Rajinikanth Way
Couverture souple
ISBN 10 : 8129120593 ISBN 13 : 9788129120595
Editeur : Rupa Publications India, 2012

Synopsis

Rajinikanth is one of the most popular Film actors from South India. A devout,self disciplined human being.a rags to riches story.an embodiment of human values.a cult figure par excellence.the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement,using Rajinikanth's superstardom as a model for building and sustaining a successful brand.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Rajinikanth is one of the most popular Film actors from South India. A devout,self disciplined human being.a rags to riches story.an embodiment of human values.a cult figure par excellence.the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement,using Rajinikanth's superstardom as a model for building and sustaining a successful brand.

Biographie de l'auteur

Both the authors have wide experience in the fields of Business Manangement/Accountancy etc., Being admirers of Rajinikanth they felt a book of this kind will greatly motivate and cater to the businessmen young and old alike.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Rupa Publications India
Date d'édition
2012
Langue
anglais
ISBN 10 
8129120593
ISBN 13 
9788129120595
Reliure
Broché
Nombre de pages
158
Coordonnées du fabricant
non disponible
Personne responsable
non disponible