The Baba Ramdev Phenomenon - Couverture rigide

Deka, Kaushik

Couverture rigide

ISBN 10 : 8129146371 ISBN 13 : 9788129146373

Editeur : Rupa Publications India Pvt. Ltd, 2017

Synopsis

Patanjali Ayurved has turned out to be the most disruptive force in the Indian FMCG market..it witnessed a whopping annual growth of 146% in fiscal year 2016, grossing a turnover of $769 million.'”Assocham“TechSci research reportWhen in 1965, at Saidalipur, a nondescript village in Haryana, a baby boy was born to a marginal farmer, there was hardly any celebration. They were happy to receive what they believed was "the most precious gift from God' but there was no time to pause, reflect or celebrate. People needed to get on with theirives.ittle did they realize that the new-born would take this philosophy of detachment to a differentevel altogether. And if this detachment was induced in theirife by poverty and hardship, three decadesater their child was to show the world how to practise the same philosophy and even, while doing so, gather unimaginable wealth”an approximate net sum of 10,000 crore. He was to become Baba Ramdev, the celebrated yoga guru and one of the founders of Patanjali Ayurvedimited and Patanjali Yogpeeth.The Baba Ramdev Phenomenon offers a detailed account of Ramdev's journey from attaining moksha in the Himalayas to ruling the market, especially the FMCG sector, with his Patanjali products. It captures the rise and rise of Patanjali and the various factors that worked for it, most importantly, the vision of Ramdev and the able assistance of his associate Acharya Balkrishna.

A propos du livre

À propos de l'auteur

Kaushik Deka is a Senior Associate Editor with India Today. He hails from Tihu, a sleepy town in lower Assam. An alumnus of the Indian Institute of Mass Communication (IIMC), New Delhi, Deka has earlier co-authored the book The Secret Killings of Assam.

Détails de l'édition

• Éditeur: Rupa Publications India Pvt. Ltd
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 8129146371
• ISBN 13: 9788129146373
• Reliure: Relié
• Nombre de pages: 200
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible