Failing to Succeed: The Story of India's First E-Commerce Company - Couverture rigide

Vaitheeswaran, Vijay V.

Couverture rigide

ISBN 10 : 8129148021 ISBN 13 : 9788129148025

Editeur : Rupa Publications India Pvt. Ltd, 2017

Synopsis

In 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India's first e-commerce company. Yet, years later, when e-commerce was exploding in India despite enjoying first-mover advantage Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it something else ?For the first time ever, Vaitheeswaran reveals that it was indeed something else a set of inexplicable events that destroyed what could have been a profitable business (an extreme rarity among technology start-ups). He bares his extraordinary trials and tribulations while dealing with business failure and the impossible pressures that can threaten entrepreneurs in India. Coming at the back of stories of young start-ups raising billions of dollars in funding and creating unicorns in just a few years, as well as the recent setbacks in the e-commerce industry, Failing to Succeed delves deep into the dark side of starting up and its myriad pitfalls.Filled with interesting anecdotes, tongue-in-cheek observations, amazing customer insights, hard-hitting predictions and behind-the-scenes industry happenings, this book is an extraordinary unravelling of the challenges facing technology start-ups in India. It is a must-read for aspiring entrepreneurs, investors, industry professionals or business school students and anyone interested in India's start-up ecosystem.A powerful narration, Failing to Succeed is eventually about finding ways to move forward and succeed despite failures.

A propos du livre

À propos de l?auteur

Vijay V. Vaitheeswaran, widely hailed as the 'father of e-commerce in India', co-founded India's first e-commerce company Fabmart.com (later rebranded Indiaplaza.com) in 1999. In 2001, he co-founded the Fabmall supermarket chain which was subsequently acquired by the Aditya Birla Group and re-branded 'More'.

Détails de l'édition

• Éditeur: Rupa Publications India Pvt. Ltd
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 8129148021
• ISBN 13: 9788129148025
• Reliure: Relié
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible