This book is one of a series of five Readers which provide a comprehensive series of resources for media studies courses.
This volume illustrates and exemplifies the variety of ways in which the mass media have been researched over the past fifty or more years. It provides extracts from seminal works and relates them to developments in the field as a whole and to later works. The volume identifies the major divisions within the field, including mass society theory, the media effects tradition, political economy, the public sphere, media occupations and professionals, cultural hegemony, feminism and 'new' audience research.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : Majestic Books, Hounslow, Royaume-Uni
Etat : New. pp. 576. N° de réf. du vendeur 11289432
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Vendeur : Books in my Basket, New Delhi, Inde
Hardcover. Etat : New. ISBN:9788131605011,576pp. N° de réf. du vendeur 2455892
Quantité disponible : 2 disponible(s)
Vendeur : Vedams eBooks (P) Ltd, New Delhi, Inde
Hardcover. Etat : New. Approaches to Media presents in one accessible volume a wealth of influential sources charting the major different approaches to the study of media and mass communication. For each of the major traditions of media research, the volume provides exemplifying extracts from seminal or otherwise significant works, which reflect the historical development of each tradition and which are contextualized by the editors opening chapters for each section. The opening section includes a variety of different perspectives on the field as a whole written by leading exponents at different periods of its development. The major traditions are identified here under the concepts of mass society, functionalism, pluralism, media effects, political economy, the public sphere, media professions, cultural hegemony, moving image, feminism, and the new audience research. This book will prove an invaluable resource for students and scholars seeking to gain an understanding of the variety of ways in which the study of the mass media has been approached during this century. N° de réf. du vendeur 107727
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