This book addresses key features of the methodology involved in business and management academic writing. Characterizing academic writing as part of research, science and the knowledge generation process, it focuses on its three main aspects: understanding existing research, documenting and sharing the results of the acquired knowledge, and acknowledging the use of other people's ideas and works in the documentation. Written in lucid language, the authors use various examples of good as well as defective writing to help students understand the concepts.
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Mathukutty M. Monippally is Professor of Communication, Indian Institute of Management Ahmedabad, India. Earlier, he was with the Central Institute of English and Foreign Languages (now The English and Foreign Languages University), Hyderabad. He received his PhD from the University of Manchester, UK, in 1983.
His books for managers include The Craft of Business Letter Writing and Business Communication Strategies. He is a coauthor of Effective Communication for Sales Executives and Business and Technical Writing in English.
Apart from teaching courses such as ‘Written Analysis and Communication,’ ‘Spoken Business Communication,’ ‘Management Communication’ and ‘Persuasive Communication’ at IIM Ahmedabad, he also conducts workshops on different aspects of communication for middle and senior managers. His research interests are in bad news delivery, leadership communication and persuasive communication. He has published papers and management cases in national and international journals.
Helps students and researchers write better assignments, better dissertations, and better papers for publication. Characterizing academic writing as an integral part of the knowledge generation and dissemination process, this book focuses on three main aspects: understanding research, documenting and sharing the process and results of research.
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9788132104414. N° de réf. du vendeur 9611368
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Vendeur : Anybook.com, Lincoln, Royaume-Uni
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9788132104414. N° de réf. du vendeur 2379302
Quantité disponible : 1 disponible(s)