Articles liés à Who Is GenZ?: India's Alternative Generation
Synopsis
Who is Gen Z? India's Alternative Generation is the first qualitative study of Indian Generation Z values, attitudes and lifestyles conducted in the Indian socio-cultural context. Drawing on primary research with young Indians across metropolitan and Tier 2 cities, the book introduces the GIF Framework, Generational Influencing Factors, a theoretical model that explains how any generation's values are shaped by the convergence of contextual catalysts, societal realignments and individual value systems. The book maps four generations of Indians through this framework and argues that Gen Z's defining meta value, Alternative Thinking, is the rational and coherent response of a generation shaped by COVID-19 and India's rise as a global economic power. Published posthumously, the book represents the final intellectual project of Dr. Bhaskar Das, one of India's foremost media and marketing thinkers.
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Who Is GenZ? (Paperback)
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Paperback. Etat : new. Paperback. Who is Gen Z? India's Alternative Generation is the first qualitative study of Indian Generation Z values, attitudes and lifestyles conducted in the Indian socio-cultural context. Drawing on primary research with young Indians across metropolitan and Tier 2 cities, the book introduces the GIF Framework, Generational Influencing Factors, a theoretical model that explains how any generation's values are shaped by the convergence of contextual catalysts, societal realignments and individual value systems. The book maps four generations of Indians through this framework and argues that Gen Z's defining meta value, Alternative Thinking, is the rational and coherent response of a generation shaped by COVID-19 and India's rise as a global economic power. Published posthumously, the book represents the final intellectual project of Dr. Bhaskar Das, one of India's foremost media and marketing thinkers. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9788168381124
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Who Is GenZ?
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Who Is GenZ? (Paperback)
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Paperback. Etat : new. Paperback. Who is Gen Z? India's Alternative Generation is the first qualitative study of Indian Generation Z values, attitudes and lifestyles conducted in the Indian socio-cultural context. Drawing on primary research with young Indians across metropolitan and Tier 2 cities, the book introduces the GIF Framework, Generational Influencing Factors, a theoretical model that explains how any generation's values are shaped by the convergence of contextual catalysts, societal realignments and individual value systems. The book maps four generations of Indians through this framework and argues that Gen Z's defining meta value, Alternative Thinking, is the rational and coherent response of a generation shaped by COVID-19 and India's rise as a global economic power. Published posthumously, the book represents the final intellectual project of Dr. Bhaskar Das, one of India's foremost media and marketing thinkers. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9788168381124
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Who Is GenZ? : India's Alternative Generation
Edité par
Exceller Books Okt 2026, 2026
ISBN 10 : 8168381122
ISBN 13 : 9788168381124
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Taschenbuch. Etat : Neu. Neuware - Who is Gen Z India's Alternative Generation is the first qualitative study of Indian Generation Z values, attitudes and lifestyles conducted in the Indian socio-cultural context. Drawing on primary research with young Indians across metropolitan and Tier 2 cities, the book introduces the GIF Framework, Generational Influencing Factors, a theoretical model that explains how any generation's values are shaped by the convergence of contextual catalysts, societal realignments and individual value systems. The book maps four generations of Indians through this framework and argues that Gen Z's defining meta value, Alternative Thinking, is the rational and coherent response of a generation shaped by COVID-19 and India's rise as a global economic power. Published posthumously, the book represents the final intellectual project of Dr. Bhaskar Das, one of India's foremost media and marketing thinkers. N° de réf. du vendeur 9788168381124
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Who Is GenZ? (Paperback)
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Paperback. Etat : new. Paperback. Who is Gen Z? India's Alternative Generation is the first qualitative study of Indian Generation Z values, attitudes and lifestyles conducted in the Indian socio-cultural context. Drawing on primary research with young Indians across metropolitan and Tier 2 cities, the book introduces the GIF Framework, Generational Influencing Factors, a theoretical model that explains how any generation's values are shaped by the convergence of contextual catalysts, societal realignments and individual value systems. The book maps four generations of Indians through this framework and argues that Gen Z's defining meta value, Alternative Thinking, is the rational and coherent response of a generation shaped by COVID-19 and India's rise as a global economic power. Published posthumously, the book represents the final intellectual project of Dr. Bhaskar Das, one of India's foremost media and marketing thinkers. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9788168381124
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