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À propos de l'auteur
Subba Rao Chaganti is a pioneering voice at the intersection of pharmaceutical marketing, behavioral science, and emerging technologies. With over three decades of industry experience and a prolific portfolio of 29 ground breaking books on pharmaceutical strategy, Chaganti is widely regarded as a thought leader who redefines how pharma educates, engages, and empowers.He began his journey as a marketing educator and practitioner, driven by a singular mission: to bridge the gap between science and storytelling in pharma. Today, his work spans disciplines-from sales force effectiveness and key account management to digital therapeutics, wearable tech, internal branding, and AI-powered brand strategy.Beyond the books, Chaganti is a mentor to brand managers, a respected voice on LinkedIn and Substack, and an unwavering advocate for ethical, patient-centered innovation in life sciences marketing. His ability to translate complexity into actionable strategy makes his work not just readable-but indispensable.He lives in Farmington, Connecticut, USA, and can be reached at: subbarao.chaganti@gmail.com.
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Advertising in the Age of Generative AI (Paperback)
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Paperback. Etat : new. Paperback. The future of advertising isn't coming. It's already here.Artificial intelligence is no longer just automating media buying or crunching data behind the scenes. Generative AI is now shaping ideas, writing copy, designing visuals, personalizing experiences, and transforming how agencies and brands create value.Advertising in the Age of Generative AI is the essential guide for marketers, agency leaders, strategists, creatives, and business decision-makers navigating this once-in-a-generation shift.This book goes beyond hype to deliver practical frameworks, real-world applications, and step-by-step playbooks for building a modern, AI-enabled marketing organization. You'll learn: - How generative AI is reshaping creative development, strategy, media, and client service- Why agencies are moving from one-off campaigns to always-on creative operating systems- How to design human-in-the-loop workflows that balance speed with brand judgment- New ways to measure success using learning, velocity, and business impact KPIs- How to personalize at scale with dynamic creative and customer journey orchestration- What responsible AI, data privacy, and governance mean for brands and agencies- How to future-proof your organization with 90-day, 1-year, and 3-year AI transformation roadmapsBlending timeless advertising principles with cutting-edge AI capabilities, this book shows how to combine human creativity, strategic clarity, and machine intelligence to build brands in a world of infinite content.Whether you're leading a global marketing team, running an agency, or shaping brand strategy, this is your playbook for thriving in the AI-driven future of advertising.Because in the age of generative AI, the advantage doesn't go to those with the most tools - it goes to those who know how to use them wisely. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9788169620642
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Advertising in the Age of Generative AI: How Agencies, Creatives, and Brands Win
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Advertising in the Age of Generative AI
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Advertising in the Age of Generative AI (Paperback)
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Paperback. Etat : new. Paperback. The future of advertising isn't coming. It's already here.Artificial intelligence is no longer just automating media buying or crunching data behind the scenes. Generative AI is now shaping ideas, writing copy, designing visuals, personalizing experiences, and transforming how agencies and brands create value.Advertising in the Age of Generative AI is the essential guide for marketers, agency leaders, strategists, creatives, and business decision-makers navigating this once-in-a-generation shift.This book goes beyond hype to deliver practical frameworks, real-world applications, and step-by-step playbooks for building a modern, AI-enabled marketing organization. You'll learn: - How generative AI is reshaping creative development, strategy, media, and client service- Why agencies are moving from one-off campaigns to always-on creative operating systems- How to design human-in-the-loop workflows that balance speed with brand judgment- New ways to measure success using learning, velocity, and business impact KPIs- How to personalize at scale with dynamic creative and customer journey orchestration- What responsible AI, data privacy, and governance mean for brands and agencies- How to future-proof your organization with 90-day, 1-year, and 3-year AI transformation roadmapsBlending timeless advertising principles with cutting-edge AI capabilities, this book shows how to combine human creativity, strategic clarity, and machine intelligence to build brands in a world of infinite content.Whether you're leading a global marketing team, running an agency, or shaping brand strategy, this is your playbook for thriving in the AI-driven future of advertising.Because in the age of generative AI, the advantage doesn't go to those with the most tools - it goes to those who know how to use them wisely. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9788169620642
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Advertising in the Age of Generative AI (Paperback)
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Paperback. Etat : new. Paperback. The future of advertising isn't coming. It's already here.Artificial intelligence is no longer just automating media buying or crunching data behind the scenes. Generative AI is now shaping ideas, writing copy, designing visuals, personalizing experiences, and transforming how agencies and brands create value.Advertising in the Age of Generative AI is the essential guide for marketers, agency leaders, strategists, creatives, and business decision-makers navigating this once-in-a-generation shift.This book goes beyond hype to deliver practical frameworks, real-world applications, and step-by-step playbooks for building a modern, AI-enabled marketing organization. You'll learn: - How generative AI is reshaping creative development, strategy, media, and client service- Why agencies are moving from one-off campaigns to always-on creative operating systems- How to design human-in-the-loop workflows that balance speed with brand judgment- New ways to measure success using learning, velocity, and business impact KPIs- How to personalize at scale with dynamic creative and customer journey orchestration- What responsible AI, data privacy, and governance mean for brands and agencies- How to future-proof your organization with 90-day, 1-year, and 3-year AI transformation roadmapsBlending timeless advertising principles with cutting-edge AI capabilities, this book shows how to combine human creativity, strategic clarity, and machine intelligence to build brands in a world of infinite content.Whether you're leading a global marketing team, running an agency, or shaping brand strategy, this is your playbook for thriving in the AI-driven future of advertising.Because in the age of generative AI, the advantage doesn't go to those with the most tools - it goes to those who know how to use them wisely. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9788169620642
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Advertising in the Age of Generative AI | How Agencies, Creatives, and Brands Win
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Taschenbuch. Etat : Neu. Advertising in the Age of Generative AI | How Agencies, Creatives, and Brands Win | Subba Rao Chaganti | Taschenbuch | Englisch | 2026 | PharmaMed Press | EAN 9788169620642 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. N° de réf. du vendeur 136349592
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