Advertising in the Age of Generative AI: How Agencies, Creatives, and Brands Win - Couverture souple

Chaganti, Subba Rao

Couverture souple

ISBN 10 : 8169620643 ISBN 13 : 9788169620642

Editeur : Pharmamed Press, 2026

A propos du livre

À propos de l'auteur

Subba Rao Chaganti is a pioneering voice at the intersection of pharmaceutical marketing, behavioral science, and emerging technologies. With over three decades of industry experience and a prolific portfolio of 29 ground breaking books on pharmaceutical strategy, Chaganti is widely regarded as a thought leader who redefines how pharma educates, engages, and empowers.He began his journey as a marketing educator and practitioner, driven by a singular mission: to bridge the gap between science and storytelling in pharma. Today, his work spans disciplines-from sales force effectiveness and key account management to digital therapeutics, wearable tech, internal branding, and AI-powered brand strategy.Beyond the books, Chaganti is a mentor to brand managers, a respected voice on LinkedIn and Substack, and an unwavering advocate for ethical, patient-centered innovation in life sciences marketing. His ability to translate complexity into actionable strategy makes his work not just readable-but indispensable.He lives in Farmington, Connecticut, USA, and can be reached at: subbarao.chaganti@gmail.com.

Détails de l'édition

• Éditeur: Pharmamed Press
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 8169620643
• ISBN 13: 9788169620642
• Reliure: Broché
• Nombre de pages: 162
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne