Synopsis
This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
