Services Marketing - Couverture souple

Shanker, Ravi

Couverture souple

ISBN 10 : 8174462678 ISBN 13 : 9788174462671

Editeur : Excel Books, 2002

Synopsis

Book summary of services marketing the india perspective :text & readings services marketing: text and readings is an anthology of original works of corporate leaders from the indian services sector. In addition, a detailed section deals with the conceptual issues of services marketing.the organisation of the book is as follows:services marketing: conceptual issues understanding services phenomenon, role of services in economy, services characteristics and marketing implications, marketing mix in services: the traditional 4ps, extended marketing mix for services, differentiation strategies, demand management and productivity, services quality, services strategies.sector specific marketing: challenges and practices transportation and logistics services, financial services, information technology and communication services, media services, health care services, professional services, educational and extension services, public services

Détails de l'édition

• Éditeur: Excel Books
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 8174462678
• ISBN 13: 9788174462671
• Reliure: Broché
• Nombre de pages: 656
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible