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Current Trends in Entrepreneurship (Reprint)
Edité par
Deep and Deep, 2019
ISBN 10 : 817629781X
ISBN 13 : 9788176297813
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Vendeur : Vedams eBooks (P) Ltd, New Delhi, Inde
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Hardcover. Etat : As New. Dust Jacket Included. Contents Foreword. Preface. 1. Entrepreneurship concepts and characteristics/R. Parameswaran. 2. Competing theories of entrepreneurship/G. Jayabal and K. Nagarajan. 3. Growth strategies of entrepreneurs/S. Mohan. 4. Competencies of an entrepreneur/S.K. Subbaraman and G. Vadivalagan. 5. Entrepreneurial motivation/A. Palanivelu. 6. Dimension of entrepreneurial environment/K.N. Ramanujam and S. Mohan. 7. Women entrepreneurs challenges and prospects in the globalised scenario/V.K. Somasundaram. 8. Success of women entrepreneurs/P. Hemalatha. 9. Marketing practices used by entrepreneurs an empirical study/Anil Kumar. 10. Rural entrepreneurship/R. Elangovan. 11. Entrepreneurial mobility/M. Sendhilvelan. 12. Entrepreneurship development programmes in India/S. Sethurajan. 13. Project management/A. Panneer Selvam. 14. Government assistance subsidies and incentives for entrepreneurs/S. Mohan G. Vadivalagan and Muthulakshmi. 15. Financial and marketing assistance for entrepreneurs/Bejoy John Thomas. 16. Venture capital finance and entrepreneurial development/K. Ramesh and K. Ganesan. 17. Commercial banks in financing to small entrepreneurs/M. Thamarai Kannan. 18. Legal issues and initiatives for promotion of entrepreneurship/V. Balachandran. 19. Total quality management philosophy/R. Srinivasan and R. Aravindan. 20. Small enterprises and international business/R.S. Mani. 21. Growth of SSI sector an analysis/T.R. Gurumoorthy. 22. Customer Relationship Management (CRM) in entrepreneurship/N. Baluswami and T. Srinivasan. 23. Problems of entrepreneurs/K. Sivaloganathan. 24. Entrepreneurial failures causes and cures/G. Jayabal and K. Nagarajan. 25. Sickness and survival of entrepreneurs/S. Sethurajan. Index. Like other economic concepts entrepreneurship has been a subject of much debate and discussions. In a developing economy an entrepreneur is a talented person who should have capacity to assume risk the ability to innovate and to initiate and the capacity to Marshall resources. Developing an entrepreneurial culture in the country is increasingly engaging the attentions of development planners policy makers social scientists and administrators. This book explains the various aspects of entrepreneurial development in 25 chapters authored by leading professors of different universities and colleges. Comprehensiveness analytical simplicity and clarity are the salient features of the book. It gives several useful information to the students administrators financial institutions and entrepreneurs. 289 pp. N° de réf. du vendeur 57887
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