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Synopsis
Explaining that the world's five billion poor make up the thefastest growing market in the world, Prahalad shows how this segment has vastuntapped buying power, and represents an enormous potential for companies wholearn how to serve this market by providing the poor with that they need.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
C.K. Prahalad is Harvey C. Fruehauf Professor of Business Administration and Professor of Corporate Strategy and International Business at the University of Michigan Business School. He is a globally recognized business consultant who has worked with senior management at many of the world's leading companies. Prahalad's groundbreaking article, "The End of Corporate Imperialism," won the 1998 McKinsey Prize as the year's best Harvard Business Review article. C. K. co-authored several important papers and articles, including "The Fortune at the Bottom of the Pyramid," which have helped launch a global movement towards private-sector solutions for global poverty. His research focuses on corporate strategy and the role of top management in diversified multinational corporations. With Gary Hamel, he co-authored the global business bestseller Competing for the Future.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
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-, 2006
ISBN 10 : 8177587765
ISBN 13 : 9788177587760
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Hardcover. Etat : Very Good. Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9788177587760
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Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
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Dorling Kindersley Pvt Ltd, 2006
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ISBN 13 : 9788177587760
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ISBN 13 : 9788177587760
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Fortune at the Bottom of the P
Edité par
Dorling Kindersley Pvt Ltd, 2006
ISBN 10 : 8177587765
ISBN 13 : 9788177587760
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
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Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00089348014
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Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
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ISBN 13 : 9788177587760
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Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9788177587760
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Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
Edité par
Dorling Kindersley Pvt Ltd, 2006
ISBN 10 : 8177587765
ISBN 13 : 9788177587760
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Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
Edité par
Dorling Kindersley Pvt Ltd, 2006
ISBN 10 : 8177587765
ISBN 13 : 9788177587760
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
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Etat : Good. Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer theory: they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting at the bottom of the pyramid. Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it. N° de réf. du vendeur CIN8177587765G
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Image d'archives
Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
Edité par
Dorling Kindersley Pvt Ltd, 2006
ISBN 10 : 8177587765
ISBN 13 : 9788177587760
Ancien ou d'occasion
Couverture rigide
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 2 sur 5 étoiles
Etat : Very Good. Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer theory: they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting at the bottom of the pyramid. Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it. N° de réf. du vendeur CIN8177587765VG
Acheter D'occasion
EUR 12,37
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
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Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
Edité par
Dorling Kindersley Pvt Ltd, 2006
ISBN 10 : 8177587765
ISBN 13 : 9788177587760
Ancien ou d'occasion
Paperback
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR002980131
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Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
Edité par
New Delhi, Dorling Kindersley Pvt Ltd (India), 2006
ISBN 10 : 8177587765
ISBN 13 : 9788177587760
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Vendeur : avelibro OHG, Dinkelscherben, Allemagne
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8° Gebundene Ausgabe. Etat : Sehr gut. Auflage: 1st. XVII/401 Seiten Buchrücken am oberen Rand leicht bestoßen, Schnitt stellenweise lagerspurig, mit CD DE-10-03 Sprache: Englisch Gewicht in Gramm: 693. N° de réf. du vendeur 1864896
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