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Audience-Citizens: The Media, Public Knowledge, and Interpretive Practice - Couverture rigide

Harindranath, Ramaswami

 
9788178299358: Audience-Citizens: The Media, Public Knowledge, and Interpretive Practice

Synopsis

Audience–Citizens: The Media, Public Knowledge and Interpretive Practice explores the relationship between media and democracy from the perspective of the audience and proposes a unique conceptual framework for the analysis of audiences, consumption patterns and citizenship. Drawing on original research on the interpretation of documentaries by audiences in India and Britain, this book examines how sociological and cultural factors affect the interpretation of mediated knowledge. It develops a fresh approach to the relational dynamics of media and politics in contemporary India and by extension elsewhere in the developing world.

This refreshing combination of conceptual novelty and analytical rigour will hold great value for academics, research scholars and students of media and communication studies, politics, cultural studies, and sociology, as well as professionals involved with journalism, news and documentary filmmaking.

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Présentation de l'éditeur

Audience-Citizens: The Media, Public Knowledge, and Interpretive Practice explores media and democracy from the audience perspective and provides a unique conceptual framework for the analysis of audiences, consumption and citizenship. The author develops a fresh approach towards the examination of media and politics in contemporary India and in the developing world. Though several audience studies have demonstrated links between interpretive practice and audience's socio-cultural contexts, there is little available literature on how these are related. This book explores how sociological and cultural factors affect interpretations of mediated knowledge. Using concepts from contemporary hermeneutics-in particular Gadamer-it examines the notion that understanding is irretrievably linked to the interpreter's socio-cultural positioning. The book also borrows Schultz's conceptual framework to explain the influence of socio-cultural factors on the capacity for understanding.

On a micro level, the author focuses on the evaluation and interpretation of non-fiction programmes by different audience groups in India. He explores the links between socio-cultural positioning of audiences, inequality of access to symbolic resources and cultural capital, and interpretation of television genres-all of which are crucial for dialogue and debate in a democracy.

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