Advertising in India: Trends and Impacts - Couverture rigide

Gupta, Om

Couverture rigide

ISBN 10 : 8178353083 ISBN 13 : 9788178353081

Editeur : Kalpaz Publications, 2005

Synopsis

The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India., About The Author:- Om Gupta is a man of trivia. Collecting interesting information for any probable use has been a passion with him since his school days. Being a mass communicator for 37 years, first as a journalist in print and electronic media and now in media academics, he has mines of unrelated but absorbing data bank that comes handy whenever a context arises. He has his writing published in 31 books in Hindi and English on media, diplomacy, tourism and his own creative writings., Contents:- Contents # Advertising: History: Changing Face and Ethics : Scanning Advertisements : Advertising Media, Agency Impact : Sex in Advertising : Advertising and Porrayal of Women : Impact of Advertising on Rural India : Targeting the Consumer : Importance of Business Communication : Index.

Détails de l'édition

• Éditeur: Kalpaz Publications
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 8178353083
• ISBN 13: 9788178353081
• Reliure: Relié
• Nombre de pages: 296
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible