Strategic Marketing Management - Couverture souple

Soundaian, S.

Couverture souple

ISBN 10 : 8180941345 ISBN 13 : 9788180941344

Editeur : MJP Publishers, 2019

Synopsis

Essentials of Strategic Marketing Management, The Process of Strategic Marketing Management, Analysing Buyer Behaviour, Strategic Marketing Factors for Growth, Strategic Marketing Planning, Situation Analysis, Market Segmentation and Product Positioning, Strategic Product Pricing, The Distribution Strategy, Product Life Cycle Management Strategies, New Product Strategies, Competition-Winning Strategies, Advertising and Sales Promotion Strategies, Salesforce Management Strategies, Strategies Brand Management, Creation of Competitive Advantages, Strategic Services Management, Customer Relationship Strategies.

Détails de l'édition

• Éditeur: MJP Publishers
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 8180941345
• ISBN 13: 9788180941344
• Reliure: Broché
• Nombre de pages: 364
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg