Articles liés à Media Management: Emerging Challenges in New Millennium
Synopsis
This book is mainly designed for academicians, media professionals and researchers in eight chapters. Its style is not scholarly in tone but its chapters are based on research, and the results are written in an understandable and applicable style - applicability being the main focus of this volume.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
B.K. Chaturvedi, MBA from University of Calcutta and PhD from Uttakal University (Bhubaneswar) is a faculty in-charge of I.P. College, Ghaziabad (U.P). He has worked as a media consultant for several international agencies. Paul Martin completed his higher education from Texas University and continued as a marketing researcher for different International companies.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
