Marketing of Telecom Services - Couverture rigide

Rao, K.Rama Mohan

 
9788183567183: Marketing of Telecom Services
Couverture rigide
ISBN 10 : 8183567185 ISBN 13 : 9788183567183
Editeur : Discovery Publishing House, 2011

Synopsis

Telecommunications brought many changes in the country ranging from industrial growth to enhancement of quality life of the people. Particularly after the entry of mobile telephony the growth of this sector is substantial. It could penetrate into rural areas and influence the lifestyles of rural India. The fixed line services though facing some problems due to the trend towards mobile, its role in the development can not be over emphasized. This book is based on a research work on fixed line telecom services. The book presents the organizational system of BSNL, its marketing approach and performance. It also presents the opinion of consumers as well as employees of the organization on the functionalities of the company and the place of fixed line service in the changing business scenario on the basis of an empirical study. This book is useful for the students of commerce, economics and management, researchers and the executives of telecom industry.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Discovery Publishing House
Date d'édition
2011
Langue
anglais
ISBN 10 
8183567185
ISBN 13 
9788183567183
Reliure
Relié
Nombre de pages
300
Coordonnées du fabricant
non disponible
Personne responsable
non disponible