Articles liés à Problems and Prospects of Retail Marketing

Problems and Prospects of Retail Marketing - Couverture rigide

Panigrahy, R. L.; Nayak, Sudhansu Sekhar

 
9788183569156: Problems and Prospects of Retail Marketing
Couverture rigide
ISBN 10 : 8183569153 ISBN 13 : 9788183569156
Editeur : Discovery Publishing House, 2011

Synopsis

The book contains eleven articles of research on retail marketing like rural retailing, urban retailing, organised retailing, unorganised retailing, customer relationship management, customer satisfaction, applications of information technology in retailing, Indian retail industry, trends and developments of retail industry, prospects and opportunities of retail industry, foreign direct investment in retail industry, employment in retail industry, case studies of specific products of retail industry on specific consumer products, role of retail industry for economic growth of a country, etc. by eminent authors, academicians, researchers from different institutions and/or research project offices of repute from academic and professional institutions from the faculties of management, economics and commerce.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Discovery Publishing House
Date d'édition
2011
Langue
anglais
ISBN 10 
8183569153
ISBN 13 
9788183569156
Reliure
Relié
Nombre de pages
166
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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