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Globalization of Indian Broadcasting
Edité par
Raj Publications, New Delhi, 2006
ISBN 10 : 8186208461
ISBN 13 : 9788186208465
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Vendeur : Vedams eBooks (P) Ltd, New Delhi, Inde
Évaluation du vendeur 4 sur 5 étoiles
Hardbound. Etat : As New. New. Contents Preface. 1. Introduction. 2. Doordarshan and satellite channels a profile. 3. Spread and impact of global television. 4. Globalization of advertisement on Indian televisions. 5. Globalization of contents and Indian television. 6. Epilogue. Appendices. Annexure. Bibliography. Index. As a powerful medium of communication globalization of Indian broadcasting has been responsible for bringing a whole lot of changes in our social values and culture. So it becomes essential to acquaint about different facets of global television. This book on Globalization of Indian Broadcasting throws light on some important issues that Indian television is facing at present. It is divided into six chapters. The first chapter provides general insight about global television working in India besides Doordarshan. The second one deals with a brief description about Doordarshan and its different channels along with satellite channels. In the third chapter spread and impact on global television in present context has been dealt. No one can deny the fact that in the present day advertising play an important role in shaping individuals as well as society. And in the chapter on globalization of advertisements on Indian television efforts have been made to show how it has shaped the Indian market in various ways. Similarly in chapter five one can find that how global content has affected Indian television through its various formats and in turn helped in developing its own contents. In the end under epilogue as sum up of all the above aspects along with suggestions have been provided. Commercial rate card of Doordarshan advertisement is appended in appendix for the benefit of those who are interested in it. 208 pp. N° de réf. du vendeur 60316
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