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International Business Management
Edité par
GNOSIS, Delhi, 2008
ISBN 10 : 8189012703
ISBN 13 : 9788189012700
Ancien ou d'occasion
Couverture rigide
Vendeur : Vedams eBooks (P) Ltd, New Delhi, Inde
Évaluation du vendeur 4 sur 5 étoiles
Hardbound. Etat : As New. New. Contents Preface. 1. International trade and globalisation. 2. International trade theories. 3. Cultural environments facing business. 4. International business and technology transfer. 5. Foreign exchange market. 6. Foreign exchange and money market transactions. 7. International business integration. 8. Transnational and global market corporations. 9. Entrance of a new market. 10. Human resource in international business management. 11. Global management transfers. 12. Economic cooperation and trading blocs. 13. Political and legal environment facing business. 14. Major economic issues affecting business. 15. International inventory issues. 16. Operation and logistic activities. 17. Managing global marketing. Bibliography. Index. The present publication conceptualised and written as a management textbook attempts to acquaint readers with what entails business management in the globalised world. The focus is on guiding readers through the maze of international trade theories and helping them ascertain the ways in which they apply to trade in practice. Global business interactions characterised primarily by foreign exchange cultural environments political legal environmental and economic issues have been extensively reviewed and analysed and no stone has been left unturned in lending it in incisive outlook. With special attention devoted to global marketing strategies the book endeavours at highlighting the requisites for a business to succeed in global environment. The critical inputs should foster a better understanding in this regards. 217 pp. N° de réf. du vendeur 72911
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