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Modern Marketing Management
Edité par
Regal Publications, 2007
ISBN 10 : 8190420259
ISBN 13 : 9788190420259
Neuf
Couverture rigide
Vendeur : Majestic Books, Hounslow, Royaume-Uni
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Etat : New. pp. 570 Figures. N° de réf. du vendeur 7632192
Acheter neuf
EUR 25,46
Expédition à EUR 7,62
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
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Modern Marketing Management
Edité par
Regal Publications, 2007
ISBN 10 : 8190420259
ISBN 13 : 9788190420259
Neuf
Couverture rigide
Vendeur : Books Puddle, New York, NY, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. pp. 570 Index. N° de réf. du vendeur 26248479
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EUR 31,69
Expédition à EUR 3,51
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 4 disponible(s)
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Modern Marketing Management
Edité par
Regal Publications, 2007
ISBN 10 : 8190420259
ISBN 13 : 9788190420259
Neuf
Couverture rigide
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. pp. 570. N° de réf. du vendeur 18248469
Acheter neuf
EUR 27,50
Expédition à EUR 9,95
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
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Modern Marketing Managment : Principles and Techniques
Edité par
Regal, New Delhi, 2007
ISBN 10 : 8190420259
ISBN 13 : 9788190420259
Ancien ou d'occasion
Couverture rigide
Vendeur : Vedams eBooks (P) Ltd, New Delhi, Inde
Évaluation du vendeur 4 sur 5 étoiles
Hardbound. Etat : As New. New. Contents Foreword. Preface. 1. The foundation of marketing. 2. The changing environment for marketing. 3. Strategic marketing planning and forecasting. 4. Marketing research and Marketing Information System. 5. Understanding consumer buying behaviour. 6. The marketing mix and management process. 7. Market segmentation and market targeting. 8. Developing and managing products. 9. Physical distribution management. 10. Understanding the quality and customer service. 11. Understanding the pricing policies and strategies. 12. Retailing and wholesaling. 13. Promotional strategies and process. 14. Social responsibility consumerism and ethics. 15. Role of advertising in marketing. 16. Public relations and Sales promotion. 17. Marketing planning strategies audit and control. 18. International marketing. 19. Rural and global marketing in India. 20. Online marketing. Leading cases to modern marketing management. Glossary. Index. Modern Marketing Management plays a vital role in the current marketing environment. Marketing principles are explained in the chapter Foundations of Marketing. The book emphasises the practical aspects of the subject as well as the concepts. The straightforward approach and balanced treatment of topics makes the book ideal for those who need to gain a thorough understanding of the fundamentals of marketing. Sufficient number of figures and comparative tables have been provided throughout the book for a better appreciation of typical business concepts. A student of marketing should also have a proper idea of the special issues involved in international marketing. A glossary of marketing terms and subject index has been made even more student friendly with text illustrations and diagrams. The authors have tried to keep the language very simple lucid and racy so that you are inspired to read on. Every effort has been made to present the discussion is clear and in systematic manner. The presentation of each chapter has been made more logical starting with basic issues of each topic and then moving on to refined matters. At the end of each chapter review questions have been given for the better preparation for the students. 2007 pp. N° de réf. du vendeur 64627
Acheter D'occasion
EUR 44,11
Expédition à EUR 17,50
Expédition depuis Inde vers Etats-Unis
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