Marketing Management(Pb) - Couverture souple

Couverture souple

ISBN 10 : 8190867598 ISBN 13 : 9788190867597

Synopsis

This book gives emphasis on the latest trends and developments in marketing with stress on the significance of communication between marketing an all the other fields of the business. It introduces successful tactical market planning, and gives examples of market focused, original and customer-drive action. It focuses on customer relationship management, bran building, optional market channels, an international marketing. Topics included are customer satisfaction, strategic planning, consumer markets and behaviour, corn petition dealing, strategies and programmes and managing the sales force., About The Author:- Amar Jyoti, with seven years of experience in business management, he is presently associated with IGNOU since January 2005 as research associate. He has published various articles in educational magazines and journals., Contents:- Contents, Preface ix, 1. Introduction to Marketing 1, Definition of Marketing, Evolution of Marketing, Marketing, Framework, Extending the Traditional Boundaries of Marketing, Functions of Marketing, Creating a Customer, Three Concepts, The, Production Concept, The Selling Concept, The Marketing Concept, Changing, Relationship Marketing, The Societal Marketing Concept, Holistic Marketing Approach, Marketing Mix, The Marketing Mix, Coherency, The Marketing Mix Dynamics, Defining and Delivering, Customer Value and Satisfaction, Value Chain, Benchmarking, Delivery, Network, Conclusion, 2. Marketing Environment 29, Introduction, Environment Analysis, The Structure of the Marketing, Environment, The Micro and Macro Environment, Environmental, Scanning, Macro Environmental Analysis, Demographic Environment, Economic Environment, Government Environment, Legal, Environment, Political Environment, Cultural Environment, Technological Environment, Global Environment, Micro, Environmental Analysis, Consumer, Competitors, Company, Market, Suppliers, Intermediaries, Public, Customer Analysis, Customer, Segmentation, Customer Motivation, Price S

Détails de l'édition

• Langue: anglais
• ISBN 10: 8190867598
• ISBN 13: 9788190867597
• Reliure: Broché
• Nombre de pages: 319
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible