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Strategic Management : Issues and Concept
Edité par
Ancient Publishing House, 2011
ISBN 10 : 8192102874
ISBN 13 : 9788192102870
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Vendeur : Vedams eBooks (P) Ltd, New Delhi, Inde
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Contents Preface 1 Introduction to strategic management 2 Objectives of strategic business 3 Approaches of strategy formulation 4 Business strategy and policy 5 Development of Plans 6 Environmental scanning 7 Strategy evolution and control 8 Strategic decision making 9 Issues and strategy implementation 10 Corporate and strategic planning IndexStrategic management is basically a process It has emerged out of management in other fields where the concept of management is taken as a process for achieving certain objectives of the organisation Thus strategic management involves establishing a framework to perform various processes The concept of strategic management must embody all general management principles and practices devoted to strategy formulation and implementation in the organisation 288 pp. N° de réf. du vendeur 97709
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