Customers Behavior In Retail Chain Marketing The Approcach & Analysis - Couverture rigide

Biswas, A, Riti Chatterjee, Sagar Banik &amp ; SK Acharya

9788194252580: Customers Behavior In Retail Chain Marketing The Approcach & Analysis

Couverture rigide

ISBN 10 : 819425258X ISBN 13 : 9788194252580

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Langue: anglais
ISBN 10: 819425258X
ISBN 13: 9788194252580
Reliure: Reli�
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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Customers Behavior In Retail Chain Marketing The Approcach & Analysis

S.K. Acharya, A. Biswas, Sagar Banik, Anwesha Mandal, Riti Chatterjee

Edit� par Satish Serial Publishing House, 2020

ISBN 10 : 819425258X ISBN 13 : 9788194252580

Neuf Couverture rigide

Vendeur : Vedams eBooks (P) Ltd, New Delhi, Inde

�valuation du vendeur 4 sur 5 �toiles

Hardcover. Etat : New. The book that speaks about the customers response behavior while roaming and transacting in typical shopping malls in Kolkata, one of the biggest cities of India. Cutting across the slices of urban and rural customers, they have disposed of some similarity within in responding to selling-stimuli, while they have displayed unique response style based on whether they are hailing from rural or urban background. The multivariate analytical techniques have splendidy vindicates and visualizes the networking natures of relation as well as interaction amongst and between the predicted and predictor variables, behaving functionally in a typical social ecology of marketing. A book that offers an empirical discourse on present day marketing strategy and customer analysis. N� de r�f. du vendeur 138556

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