Advertising: Planning and Implementation - Couverture souple

Sharma Ph.D., Sangeeta; Singh, Raghuvir

Couverture souple

ISBN 10 : 8195161170 ISBN 13 : 9788195161171

Editeur : PHI Learning, 2022

Synopsis

"Advertising: Planning and Implementation" is a comprehensive textbook that explores the strategic and tactical aspects of advertising in modern marketing. Designed for students and professionals alike, the book offers a step-by-step guide to the entire advertising process—from research and goal-setting to creative development, media planning, budgeting, and campaign evaluation. It covers key topics such as: Understanding consumer behavior and market segmentation, Developing effective advertising strategies and messages, Integrating traditional and digital media, Managing advertising agencies and client relationships, Measuring campaign effectiveness using analytics and KPIs. The book blends theoretical frameworks with practical insights, real-world case studies, and industry best practices. It is widely used in university marketing and communication programs to prepare students for real-world advertising roles.

A propos du livre

À propos de l?auteur

Dr. Raghuvir Singh is a distinguished academic and administrator with over 30 years of experience in the field of education. He currently serves as the Vice Chancellor of K.R. Mangalam University in Gurugram, Haryana, India. Prior to this, he held the position of Vice Chancellor at Teerthanker Mahaveer University in Moradabad, Uttar Pradesh. Dr. Singh's academic credentials include a Post-Graduate degree in Management from the Jamnalal Bajaj Institute of Management (JBIMS), University of Mumbai, and a Doctorate from the University of Rajasthan, Jaipur. He also holds diplomas in Electrical Engineering and Export-Import Management. Throughout his career, Dr. Singh has contributed significantly to the development of quality education ecosystems in higher education institutions. He has conducted numerous Management Development Programs (MDPs) for corporate houses, focusing on leadership, interpersonal skills, and strategic planning. His research interests encompass turnaround strategies, mergers, human resources, and Outcome-Based Education (OBE)

Détails de l'édition

• Éditeur: PHI Learning
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 8195161170
• ISBN 13: 9788195161171
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 456
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible